The Challenge —
Racquet Garden is a new sporting club nestled in the Wiltshire countryside, where outdoor padel courts, wood fired pizza, wellness and relaxed hospitality come together.
Our brief was to create a brand inspired by the character of classic sporting clubs and the charm of the English country garden.
Our Solution —
The identity needed to feel timeless, elegant and inviting. We drew on traditional cues cut with a contemporary perspective, giving a sense of warmth, informality and community. We wanted Racquet Garden to feel like a place where sport, nature and hospitality coexist effortlessly. The result is a brand that feels established from day one, evoking long afternoons spent playing, dining and unwinding in the countryside.
A key part of the brand is the monogram – inspired by climbing plants escaping borders and making use of flowing, organic shapes.
The Result —
Here’s what Sam Pullin, Raquet Gardens founder, had to say about the result:
“Studio 25 were an absolute pleasure to work with on our branding project. From the first interaction it was clear they got our brand, vision and exactly what we were trying to achieve. The process was smooth, in stages and incredibly collaborative, continually bouncing off each others energy and ideas. They have a great creative eye for detail, design and a finger on the pulse for whats ‘hot’ right now. We couldn’t be more happy with the results, we now have a remarkable brand identity that brings to life our vision and sets us apart in a crowded industry! Genuinely couldn’t recommend Studio 25 more.”
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